VIPS is one of the most popular fast food outlets in Spain, providing international tourist fare as well as national dishes from Spain, Mexico and Italy. It is owned by CIFRA, Mexico's largest retail company, founded by Jerónimo Arango Arias, the son of a Spanish immigrant. In many of its branches, the restaurant incorporates a shop selling books, magazines, videos, audio cassettes and compact discs, together with a small selection of sports clothing.

Encyclopedia of contemporary Spanish culture. 2013.

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